Tuesday, March 17, 2020
Compare and Contrast Essay Sample on Parasites
Compare and Contrast Essay Sample on Parasites Creative writing on Compare and Contrast Two Parasites: A parasite is an organism that resides in the living tissue of a host organism mainly for food benefit. Thus, a parasite has its long maturity period inside the host and may cause certain diseases but as for others, they have no apparent harm on their host. Many of the parasites have specificity adaptations allowing them to exploit host resources. In most cases of infections, diseases are endemic through a parasitic mode during their physiological and morphological adaptations. Protozoa are single-celled microscopic organisms that have the similar behavioral functions and complexity of development, existing as free-living or parasitic in nature, which are able to multiply in humans just by single organism infection. Intestinal protozoa are transmitted through an oral or fecal route. For the most part, the protozoa are found where food and water is contaminated by human or animal waste. In its cyst period, a protective cover on the outer membrane allows the protozoa to infect the host through the digestive tract without damage. Thus, develop into a mature organism that is able to nourish and reproduce. Protozoa causes most of the common parasitic diseases, such as Amebic dysentery (Entamoeba Histolytica protozoan). Other types of protozoa that stream inside the blood or tissue of their humans are transmitted through a vector, where an organism transports carries from one host to another, (for an example through a bite wound of a mosquito i.e. malaria). They are considered to cause more death and sufferings to humans than any other type of disease causing -organisms. Amoebiasis infection resides in the gastrointestinal tract affecting a wide human population and therefore, responsible as a major health problem in the world, (Center for diseases and control and prevention, 2011). It can generate to sickness or not depending on the human resistant of the host. Virulence is defined as the extent of damage caused to the host, in other instances Amoebiasis parasites may reside in their host without harm. Unlike protozoa, the Helminths are usually large wormlike creatures, which cannot multiply in their adult stages. On a similar note, they are parasitic and free-living in nature with smaller body sizes compared with their host for survival adaptations. In addition, many of the parasites are reduced to inferiority through a process known as sacculinization .They include the following ;( nematodes) or roundworms that reside in the blood, gastrointestinal tract and the lymphatic system. Ascaris lumbricoides are the largest of parasitic roundworms which mature to almost fifteen inches long in the small intestines. (Flat worms) include tapeworms and flukes. A tapeworm infects the intestinal tract of its host by attaching itself with suckers on their head. Tapeworms depend on intermediate association with hosts such cattle or pigs. Flukes are transmitted through skin contact with contaminated water. They harbor one host for their development and growth; itââ¬â¢s called a direct life cy cle both in their larva and adult stages. While in contrast, if the organisms depends on association of intermediates hosts is known as the indirect life cycles. Ascaris lumbricoides(round worms ) usually have their eggs passed as stool of the infected host and stained brown by bile. In conclusion, (Ascaris lumbricoides) Nematodes and Entamoeba Histolytica protozoan are endporasties, which survive and develop in their hosts; both parasites cannot survive without a host. Many are considered to have long-life cycle on their hosts. If you need a custom creative writing essay contact our creative writing service CustomWritings.com. We will write a creative writing paper for you.
Sunday, March 1, 2020
The Best Content Marketing Checklist To Make You More Successful
The Best Content Marketing Checklist To Make You More Successful Weââ¬â¢re firm believers in the power of checklists. Theyââ¬â¢re essential for ensuring your work is efficient and effective. Nearly any task can be broken down into a logical list of steps. Following those steps makes sure projects are done right the first time, every time. Thatââ¬â¢s why weââ¬â¢ve created this extensiveà content marketing checklist. Its made up of several smaller lists of basic steps for a variety of content marketing areas. Whether youââ¬â¢re a writer, designer, or project manager, thereââ¬â¢s something useful for you here. You can download theseà checklists in one editable Word doc within this post. Weve also included a template to create your own project checklist (plus five bonus checklists). The Best #ContentMarketing Checklist To Make You More Successful Table of Contents Content Marketing Project Management Checklist Keyword Research Checklist Blog Post Writing Checklist Proofreading And Copyediting Checklist Social Media Campaign Planning Checklist Email Marketing Checklist SEO Checklist Image Design Checklist Landing Page Checklist Video Marketing Checklist Podcasting Checklist Why Should Youà Use Checklists For Content Marketing? There are three key benefits for following this checklist: Organize your workflow.à Itââ¬â¢s easy to waste time wondering where to start projects. Itââ¬â¢s even easier to succeed when you know exactly what to do. Ensure projects are thoroughly completed.à How many times have you kicked yourself because you missed a minor detail on a piece of content? Checklists help prevent common maladies like typos, missing details, factual inaccuracies, and more. Be more efficient and effective.à Youââ¬â¢re busy. That means you need to make the most of your limited time. Checklists help you get more done faster by making it clear what needs to be done. Donââ¬â¢t simply take our word for it, though. Atul Gawande, author of The Checklist Manifesto, says: Good checklists â⬠¦ are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everythinga checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important stepsthe ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical. We couldnââ¬â¢t put it better ourselves (obviously, which is why we borrowed this quote). This video explains this point in much more detail: Back To Table Of Contents Content Marketing Project Management Checklist [ à ] Define your objective. You need to set a goal before starting any project. It should also be clear which greater business objectives your content marketing project is working toward. [ à ] Select channels, tactics, and strategies.à Nail these down before you start. [ à ] Have deadlines been set? Deadlines are key for ensuring projects get shipped. Theyââ¬â¢re also useful for limiting scope creep. Determine how long each step in your project should reasonably take to complete. [ à ] Are budgets set?à Itââ¬â¢s important to know how much money you can spend on your project. This is true whether youââ¬â¢re working at an agency or in-house. If you need more cash, negotiate what you can get with whomever holds the purse strings in your organization. [ à ] Delegate tasks to appropriate team members. Make sure you have the right team members ready to work on your project. Eliminate excess roles so those team members can be more effective elsewhere. [ à ] Outline project completion steps.à Document each step required to complete your project. This essentially entails creating a unique, project-specific checklist of your own. [ à ] Establish success metrics.à Planning is meaningless without successful execution. What will it take to consider your project successful? Determine what youââ¬â¢ll measure to gauge performance. [ à ] Set dates for check-in meetings. Itââ¬â¢s important to schedule times to discuss project progress. These meetings donââ¬â¢t need to be long. You simply need to maintain open communication to ensure you will reach your deadline. Check out this content marketing project management checklist!Back To Table Of Contents Keyword Research Checklist [ à ] Create a keyword spreadsheet.à Spreadsheets are immensely helpful for keeping keyword data organized. [ à ] Gather keyword search volumes.à There are a number of keyword research tools available to complete this step. The Google Keyword Planner is a free, must-use option. Here are some others to explore: SERPs Keyword Research Database (free) Keyword.io (free) Ubersuggest (free) Moz Keyword Explorer (limited free version / paid) Keyword Studio (paid) [ à ] Analyze keyword difficulty.à Itââ¬â¢s important to choose keywords you can reasonably expect to rank on. Here are three tools to consider using for this process: SEMRushà (limited free version / paid) Mozà (limited free version / paid) CanIRankà (free / paid) [ à ] Understand keyword search intent.à Know what the intention is behind your keyword. Are they looking to make a purchase, doing research, or looking for information? [ à ] Identify LSI keywords and long-tail keyword variations. [ à ] Verify your keyword is relevant to your audience. High search engine rankings are meaningless if youââ¬â¢re publishing the wrong content. Make sure your chosen keyword fits within your niche and is relevant to your readers. [ à ] Cross-reference keyword data with multiple tools. Itââ¬â¢s always a good idea to use multiple tools for keyword research. This allows you to gather data from more than one source, providing a broader picture around your chosen keyword set. [ à ] Make sure youââ¬â¢re not already targeting your selected keyword. Itââ¬â¢s possible you may already rank for your chosen keyword without knowing it. This is where using an SEO platform like Moz, Raven Tools, or a dedicated rank tracking tool can be useful. [ à ] Complete competitive research. Ask these questions: Are your competitors ranking on this keyword? Are there closely related keywords theyââ¬â¢re targeting instead? Are there keywords youà can rank on that yourà competition is neglecting? Check out this keyword research checklist!Back To Table Of Contents Blog Post Writing Checklist [ à ] Select your topic.à Depending on your ideation process, this step may come before or after doing keyword research. [ à ] Define your angle.à What unique perspective can you bring to your topic? [ à ] Complete keyword research.à Keyword research is not dead. Itââ¬â¢s an important step for ensuring readers can find your blog post. Thatââ¬â¢s why it bears repeating here. [ à ] Complete competitive analysis.à Read other blog posts on your topic. Make note of what information they include. Determine how your post can add more value. This may mean incorporating new information or content types (video, infographics, etc.) missing from existing posts. [ à ] Research your topic.à If you know your topic well, itââ¬â¢s important to do proper research. This helps prevent missing details and committing factual errors. It will also help establish you as an authority on your topic. [ à ] Write your outline.à This is an important step for organizing your thoughts. Highlight the main points your post will cover. Then, determine your subheadings and sub-points. Itââ¬â¢s much easier to finish a blog post when you know exactly what youââ¬â¢ll write first. This will save you time in the long run and make sure you hit your deadline. [ à ] Write a strong headline.à Write 20 to 25 different options. Use our Headline Analyzer to choose the best one. [ à ] Include a hook in your intro.à If your introduction isnââ¬â¢t immediately compelling, rewrite it. [ à ] Write blog post body content. [ à ] Include image direction and copy notes.à Determine where your graphics will be placed. Then, include brief summaries for each image that your designer can follow. These should include a headline, all copy, and a general idea of what it should look like. This makes life easier for your designer by removing guesswork. [ à ] Place images and videos.à Make sure all images and videos are properly placed. This means ensuring theyââ¬â¢re located in the right places and with the correct dimensions. If any are missing, add them in. [ à ] Write corresponding social messages.à Youââ¬â¢ll need social media content to promote your blog post, right? Itââ¬â¢s often easiest to write these messages while the information is fresh in your mind. [ à ] Proofread.à Catch your own errors before readers do. Look through everything yourself. Then, have another team member review your writing. Check out this blog post writing checklist!Back To Table Of Contents Proofreading And Copyediting Checklist [ à ] Eliminate spelling and grammatical errors.à Your copy needs to be air-tight. Use an app like Grammarly or Hemingway to help with this process. [ à ] Is this post better than any other on this topic?à This is somewhat subjective, sure. However, check to ensure your content is more comprehensive (or at least differentiated) from existing content from your competitors. [ à ] Does this post introduce new information about your topic? Unique content is important both for providing actual value to readers. Itââ¬â¢s also important for SEO. [ à ] Are all sentences clear and easily readable? Writing can be grammatically correct without being easy to read. [ à ] Is any key information missing?à Make sure no information needed to understand your topic is missing. Check to confirm all key details that need be mentioned. Cross-reference your post with others on the web to find potential gaps in your content. [ à ] Implement correct formatting. Determine whether all formatting is consistent with your company or blogââ¬â¢s style standards. Also, check for the following: Do all bulleted and numbered lists appear correctly? Are images the correct size? Are paragraphs evenly spaced? [ à ] Check graphics for spelling errors.à Image copy errors are easy to miss. Unfortunately, theyââ¬â¢re also more difficult to fix than simply editing text in your blog CMS. Itââ¬â¢s better to get this right before your posts publish. [ à ] Does your post ââ¬Å"showâ⬠and not just ââ¬Å"tellâ⬠? Rather than simply telling your reader what your topic is about, show them. If your post doesnââ¬â¢t do this, it may not be as compelling as it could be. [ à ] Is the copy consistent with your style standards? Whether you use AP style or your own style guide, itââ¬â¢s important that all text be consistent. This helps convey a clean and professional appearance. [ à ] Are all your claims factually accurate?à Verify any information youââ¬â¢re unsure about. Publishing incorrect information can hurt your reputation. Worse, it could even get you in legal trouble. Check out this proofreading and copyediting checklist!Back To Table Of Contents Social Media Campaign Planning Checklist [ à ] Does your campaign have a clear purpose?à Your campaign should have a clear aim in mind. Establish an objective (increasing followers, driving leads, raising brand awareness, etc.). [ à ] Do you have social content prepared for (at least) the next two weeks?à Not all social media content should be pre-planned. However, it makes life much easier to have your core messaging scheduled in advance. This is especially true when managing multiple networks. Two weeks is generally a good amount of time to keep your calendar full. [ à ] Have metrics and goals been determined?à If youââ¬â¢re planning a campaign, itââ¬â¢s important to determine which metrics youââ¬â¢ll use to gauge your success. [ à ] Are all messages appropriate?à Brands get themselves in trouble due to offensive or inappropriate content far too often. Donââ¬â¢t be one of them. Before scheduling a campaign, review all messages to confirm thereââ¬â¢s nothing offensive or culturally insensitive included. [ à ] Does your campaign include content across all appropriate social networks that youââ¬â¢re on? [ à ] Does your campaign incorporate strong images?à According to Hubspot, ââ¬Å"colored visuals increase people's willingness to read a piece of content by 80%.â⬠Keep this in mind when creating your social campaign content. Not every post may need images. However, itââ¬â¢s important to include a mix of images where possible and appropriate. [ à ] Are hashtags present where necessary?à If youââ¬â¢re working on a campaign, consider creating a custom hashtag to tie all your posts together. If youââ¬â¢re tweeting about something timely or topical, do some hashtag research to see if there are any you can leverage for more exposure. [ à ] Have you responded to all incoming social messages?à Make this part of your daily routine. If youââ¬â¢re tasked with managing social media full-time, consider upping that to an hourly check. Check out this social media campaign planning checklist!Back To Table Of Contents Email Marketing Checklist [ à ] Have you written a strong subject line?à Follow our tips to write a compelling subject line that will get your recipients to click. [ à ] Write copy and include all images. [ à ] Do all links work in your email content?à Click each one prior to delivering your email. [ à ] Has your email copy been proofread?à You canââ¬â¢t take back an email once it has been sent. Catch typos before you hit send. [ à ] Is the value of your email clear to the reader? The recipients of your email want to know whatââ¬â¢s in it for them. Ensure your subject line and body content convey a clear benefit to your audience. [ à ] Is there a clear call to action?à If your email is intended to drive a desired action (reading an article, clicking a link, etc.), double-check that you have a strong call to action. [ à ] Have you removed all default template content?à Many major email marketing platforms feature templates that include placeholder content. Nothing looks more unprofessional than seeing this unedited template text in an actual email. Make sure itââ¬â¢s gone. [ à ] Are analytics set up correctly?à Most email platforms handle analytics well with minimal work required on your end. However, you may also want to ensure Google Analytics is properly configured to measure inbound traffic from your email newsletter. [ à ] Is your list properly segmented?à If your list is segmented based on interests, demographics, or specified user requests, make sure youââ¬â¢re only sending emails to the right audience. [ à ] Are you in compliance with CASL?à Canadaââ¬â¢s Anti-Spam Law (CASL)à makes it illegal in that country to automatically check opt-in boxes to receive marketing emails. Avoid legal troubles by making sure your opt-in boxes default to being unchecked. [ à ] Does your email direct to a quality landing or destination page?à Referring email recipients to an irrelevant or poor quality page can kill conversion rates from email marketing. Double-check that all links not only work, but send visitors to attractive-looking pages that are directly related to the content in your email. [ à ] Is your email mobile-optimized?à Most major email platforms allow you to create mobile-friendly email newsletters. However, itââ¬â¢s a good idea to confirm that your emails look as good on phones and tablets as they do on desktop computers. [ à ] Is your email scheduled for delivery at an optimal time? Check out this email marketing checklist!Back To Table Of Contents SEO Checklist [ à ] Is your primary keyword in your URL, headline, H1 tag, title tag, meta description, and body content?à Donââ¬â¢t go overboard with keyword optimization. Simply include it within each of these areas. [ à ] Are internal links to other posts and pages on your site included?à These help readers find more valuable information, in addition to helping search engines understand the relationships between your site or blogââ¬â¢s posts and pages. [ à ] Have you written a strong title tag? A quality title tag: Is 70 characters or less. Is well-written and compelling to readers. Includes your primary keyword to let search engines know what your content is about. [ à ] Have you specified a strong meta description?à If you donââ¬â¢t specify a meta description, search engines will generate a snippet of text pulled from your on-page content. However, writing your own gives you more control over how your pages appear in search results. Take the time to write one that summarizes your content and gives readers a compelling reason to click. [ à ] Are there any broken links in your content?à Broken links create a poor user experience. Theyââ¬â¢re not great for SEO, either. Double-check your links before publishing your content. [ à ] Is your content high quality?à Again, quality is subjective. There are some objective factors to consider though. These include: Is your text long enough? 300 words is considered the minimum for blog posts (although there are certainly exceptions). Aim to include as much content as is necessary to provide users with all the information they need on your topic. Does it include quality graphics, videos, and other visual elements? Does it explain its points as well, or better than, all other contentà on this topic? [ à ] Does your page load quickly?à Use Googleââ¬â¢s PageSpeed Insights tool to confirm. [ à ] Do all images include optimized alt-tags and file names?à If your image file names look something like 887ad0u9.jpg, take the time to rename them. Use descriptive keywords for file names, and up to 15 words worth of differentiated descriptive text for your alt-tags. Check out this search engine optimization checklist!Back To Table Of Contents Image Design Checklist [ à ] Has all copy for your image been written?à If an image will include text, itââ¬â¢s best to have that copy written before beginning design. [ à ] Proofread image copy. Never let an image get published with a typo. Review your image copy first. [ à ] Has image direction been outlined?à If youââ¬â¢re creating a blog post or social media campaign, specify the direction for each graphic prior to beginning design. This helps keep the writer and the designer both on the same page. [ à ] Design graphics. [ à ] Have all brandà standards been met? Check that your image meets all visual branding guidelines for your brand or company. [ à ] If creating multiple images for a campaign or blog post, do they all align visually?à Unless you have an intentional reason not to, keep your visual style consistent. [ à ] Check image file size. If file sizes are too large, they may cause your web pages to load slowly. [ à ] Is all text clearly readable?à Designs should avoid obscuring the ability to read on-image text. [ à ] Is your resolution correct?à Here are some basic guidelines to abide by: 72 dpi for the web. 300 dpi for print. [ à ] Are your dimensions correct?à All images should be the correct size for where they will be placed. For web images, never use your CMS to resize images- simply upload them at the correct size. Check out this content marketing image design checklist!Back To Table Of Contents Landing Page Checklist [ à ] Write a clear outline. Do this before writing any actual landing page copy. This will help ensure your copy follows a logical sense of flow from start to finish. [ à ] Write a strong headline.à Write 20 to 25 options and pick the best one (the same as you would with a blog post). [ à ] Write landing page copy. [ à ] Include a strong call-to-action. [ à ] Create graphics. [ à ] Design landing page. Tools like Unbounce and LeadPages make this easy. [ à ] Check that branding and style align with your style standards.à This includes checking that color, font, and word choices are consistent with your brandââ¬â¢s style guides. [ à ] Proofread. We canââ¬â¢t hammer this point home hard enough. [ à ] Is your key selling point clear?à Your headline and/or above-the-fold design elements should clearly convey the purpose of your landing page. If another person canââ¬â¢t determine the point of your landing page quickly, consider making adjustments accordingly. [ à ] Focus on benefits (not features). People donââ¬â¢t buy features. They buy the idea that a product or service can fix a problem or fill a need. Review your copy to confirm it conveys benefits more than it describes features. [ à ] Do you have a promotion plan in place (PPC, social media posts, email, etc.)? If youââ¬â¢re building a landing page, you probably have a plan to promote it. Itââ¬â¢s good to cross your Ts and dot your Is all the same. Double-check that you arenââ¬â¢t missing any opportunities or promotional channels. [ à ] Align promotional messaging with your landing page copy.à Review all content promoting your landing page to ensure all messaging is consistent. [ à ] Check that forms are easy to complete. If your landing page includes a lead generation form, test to ensure itââ¬â¢s easy to fill out. Difficult or confusing forms can cause conversion rates to plummet. [ à ] Establish success metrics. Here are a few to consider: Conversion rate. Number of conversions. Page visits. [ à ] Set up an A/B test.à If youââ¬â¢re using a service like LeadPages or Unbounce, setting up an A/B test for your landing pages is easy. Consider testing: Headlines Page layouts Landing page copy Check out this landing page building checklist!Back To Table Of Contents Video Marketing Checklist [ à ] Gather equipment.à Make sure you have everything you need before shooting. This includes cameras, mics, props, and anything else you may need. [ à ] Define the purpose of your video.à Companies often shoot off-the-cuff videos hoping theyââ¬â¢ll ââ¬Å"go viral.â⬠Do better and clearly define your videoââ¬â¢s purpose. It could: Demonstrate how to complete a task. Promote a new product. Be entertaining. Whatever you do, be intentional about it. [ à ] à Write your script. Then, read it out loud to confirm it sounds clear and will fit within any length requirements. [ à ] Identify on-screen personalities.à Line up actors and speakers before shooting. These can be co-workers, guests, or professional actors. [ à ] Choose a filming location.à Know where youââ¬â¢ll shoot your video. Confirm you have access to your location. [ à ] Check your lighting before shooting. [ à ] Shoot video. [ à ] Write a strong video title. It should be descriptive, and ideally, include any keywords you may want to rank for on YouTube and in search engines. [ à ] Write a strong video description.à Youââ¬â¢ll use this on YouTube (or anywhere else you upload your video). [ à ] Upload video.à Some options include: YouTube Wistia Facebook Vimeo [ à ] Add YouTube annotation links.à These are invaluable for turning YouTube into a traffic driver for your site or blog. [ à ] If posting on YouTube, consider adding your video to a relevant playlist. This can help your video get found by users looking for similar content. Check out this video marketing checklist!Back To Table Of Contents Podcasting Checklist [ à ] Make sure your mics work. This may seem obvious. However, itââ¬â¢s better to be sure they work before you start recording (especially if you have a guest). [ à ] Line up guests and participants. Determine who will be on your podcast (whether that includes yourself, co-workers, or guests). [ à ] Establish a topic or theme for your podcast episode.à Keep your podcast from going off-track by defining what itââ¬â¢s about. [ à ] Create a loose outline.à You donââ¬â¢t need to script every word. Just create some loose bullet points for what youââ¬â¢ll discuss. If your podcast is in interview format, prepare questions first. [ à ] Create intro music.à If youââ¬â¢re not musically inclined, buy stock music. Starting each episode with a familiar tune can help make your podcast more memorable to listeners. [ à ] Record! [ à ] Edit audio. [ à ] Submit your podcast to iTunes and other app stores and directories. This can help listeners more easily find your podcast. [ à ] Create a promotion strategy. This simply means creating promotional content to inform your audience about your podcast. It could include: A blog post. Social media posts. A mention in your email newsletter. [ à ] Establish a regular posting schedule.à If youââ¬â¢ll be creating a podcast as a series, pick a consistent posting schedule. Using an editorial calendar can help keep you consistent.
Friday, February 14, 2020
Internet and Extranet Coursework Example | Topics and Well Written Essays - 250 words
Internet and Extranet - Coursework Example Extranet, in contrast, is an internal network, but the only difference is that it can be accessed externally. This means that there is limited access to people outside the organization for purposes such as education and/or business. An organizationââ¬â¢s vendors, suppliers, partners, and customers can access information through the extranet (Bidgoli, 2004). Reverse logistics involves the movement of products from their final destination to the manufacturer or distributor of the product. This is either to refurbish or remanufacture the products, so as to capture the initial or intended value. The presence of the intranet in this case can help employees in a certain organization to share information as to what the product(s) needs, and how the movement of the product happened. The extranet, in such a case, would also bring the customer into the picture. If a customer is given access to a certain organization and certain aspects of its business, it means that they are loyal. They can, therefore, share information on the products sold, and why they might need refurbishing. Since manufacturers are also a part of this extranet, they might be made aware by both the customers and the organization they are meant to serve (Mollenkopf, Russo & Frankel,
Saturday, February 1, 2020
Equity and trusts assignment Essay Example | Topics and Well Written Essays - 2500 words
Equity and trusts assignment - Essay Example His decision as to who are my old friends is to be finalâ⬠; c. ââ¬Å"I give à £20,000 to my executors to hold on trust for a period of 21 years and to be distributed in their discretion among such of the first 300 people to have crossed the Victoria Bridge on 24th October 2008 (the date of my deceased husbandââ¬â¢s birthday) as they consider most deserving.â⬠In order to advise Edward and Sandra of their duties in relation to the above it is necessary to examine the contents of the will to determine which elements can be regarded as valid bequests. For an express private trust to be created certain formalities must be adhered to. An express trust requires the person making the bequest to have the necessary capacity as well as adhering to the formalities. This involves consideration of the three certainties since a bequest can only be valid if the three certainties are satisfied. To be regarded as fully constituted a trust must contain all the above elements. When considering capacity the court will refer to the Family Law Reform Act 1969 s1(1) which stipulates that the person making the will must be over 18 and must be of a sound mind. In this situation there is nothing to suggest that the testatrix was not of a sound mind which would mean that the capacity requirement would be fulfilled. In addressing the formalities the court will consider whether the trust has been created inter vivos or by the will. In this case the trust comes into affect upon execution of the will and therefore the will would be regarded as creating the trust. In determining whether statutory provisions apply the court will examine the way the trust was created as well as whether the property subject to the trust relates to land or other property and whether the interest is a legal or an equitable interest. In this case it is not necessary to discuss equitable interests since an equitable interest is created where the testator does
Friday, January 24, 2020
The Jersey Shoreââ¬â¢s Mad Fame Essay -- Television Reality TV
It is evident that MTVââ¬â¢s The Jersey Shore is playing on the television when one hears the pervasive lyrics of the opening credits. The song, Get Crazy by LMFAO, portrays exactly what the show stands for, stupidity. A verse of the song states, ââ¬Å"I got the goose alright ok, I'm feelinââ¬â¢ loose alright ok, she love the beat alright ok, we love them D'sâ⬠. The ââ¬Å"Dââ¬â¢sâ⬠stated in the song refer to the size of a womanââ¬â¢s breasts. The song continues to discuss matters such as drinking, partying at clubs, women as ââ¬Å"whores,â⬠and the continued reference to womenââ¬â¢s breasts. The opening song of a show usually invites the viewer in and presents a general concept of what a specific show is about. The Jersey Shore, a show mostly known because of its infamous characters, presents a different perspective on life, as the show follows eight young adults and their life of partying, drinking, sex, and idiotic views on life. Their carelessnes s has influenced viewers, especially the younger population, to follow their footsteps and live carefree lives by turning to alcohol, parties, and sex as escapes. Not only do they embarrass the younger population (mostly ages 17-27), but degrade women as well by portraying them to be ââ¬Å"easyâ⬠and by being judged exclusively by their looks. These issues do have a solution though. One way my peers and I can address this problem is by not encouraging the ratings of these shows by not watching them and rather doing something productive with our time. Since these shows are generally watched by young adults and intended for them as well, another way my peers and I can address this problem is by requesting media companies to produce real shows with real people instead of shows that portray shocking views of young adults. Issues pr... ...n as a Model for Social Network Site Behavior." Journal of Broadcasting & Electronic Media 54.3 (2010): 508- 525. Academic Search Complete. EBSCO. Web. 8 Nov. 2010. This study, also conducted by the Journal of Broadcasting, focuses on the effects reality based television programs have on the social networking behavior of people, primarily younger viewers. The study dedicates one section to how the behavior of a particular age group correlates directly with the type of reality shows they watch. Reality television programs, according to the study, portray nonprofessional actors as ordinary and regular people. People therefore confuse the behavior of these ââ¬Å"actorsâ⬠as normal and ordinary behavior. Behavior shown in the Jersey Shore can be easily misinterpreted as behavior of ordinary people and can induce people to do the same.
Thursday, January 16, 2020
Keatsââ¬â¢ attitude towards women Essay
Q- Keats wrote that he struggled to settle his mind on women, by turns adoring them as angels and reviling them as whores. Discuss Keatsââ¬â¢s attitude to women in at least three poems in light of this opinion. Keats once wrote in a letter to Fanny Brawne ââ¬Å"You have ravishââ¬â¢d me away by a Power I cannot resist: and yet I could resist till I saw you; and even since I have seen you I have endeavoured often ââ¬Ëto reason against the reasons of my Loveââ¬â¢- I can do that no moreâ⬠. The quote, from John Fordââ¬â¢s ââ¬ËTis Pity Sheââ¬â¢s a Whore, ostensibly encapsulates Keatsââ¬â¢ attitude towards women. Through the variation of female characters presented in his work, from the evil seductress in La Belle Dame Sans Merci to chaste pure Madeline from The Eve of St. Agnes, Keats cultivates the impression of being simultaneously enchanted and repelled by the opposite sex, enthralled by their sensuality yet wary of their seemingly alien nature. This repulsion is depicted quite clearly in La Belle Dame Sans Merci or ââ¬ËThe Beautiful Woman Without Pityââ¬â¢. Keatsââ¬â¢ allusion to the medieval romance by French poet Alain Chartier immediately transports the reader into a fairy tale setting. The poem adopts the form of a folk ballad, yet merely mimics traditional love ballads as Keatsââ¬â¢ female protagonist is depicted as having a far darker purpose. The contrast between the traditional ballad form and the cruel titular woman creates an ominous tone that continues into the first stanza of the poem. The poem consists of two speakers, the first of which hails the ââ¬Ëpalely loiteringââ¬â¢ knight and asks ââ¬ËO what can ail theeââ¬â¢. The eeriness of the poem is reinforced when the unknown speaker asks a second time, ââ¬ËO what can ail thee, knight at armsââ¬â¢, the repetition of the question creating a ghostly refrain. The alliteration of the ââ¬ËLââ¬â¢ sound in ââ¬Ëpalely loiteringââ¬â¢ creates a sense of listlessness that is furthered through the bleak landscape where ââ¬Ëthe sedge has witherââ¬â¢d from the lake, and no birds singââ¬â¢. From this the reader can infer that the knight is a desolate emotional state, which is echoed, by his surroundings. Keatsââ¬â¢s use of pathetic fallacy is furthered when the first speaker remarks that the ââ¬Ëharvestââ¬â¢s doneââ¬â¢ thus leaving the knight in a literal winter as well as a figurative one. As knights are often held as paragons of courage and power, Keats makes the reader aware that something preternaturally powerful must be at work. This preternatural being is ââ¬Ëfull beautiful-a faeryââ¬â¢s childââ¬â¢, a tempestuous seductress who enthrals the hapless knight. So besotted is he, that he thinks nothing of following her to her ââ¬Ëelfin grotââ¬â¢ where she ââ¬Ëlulledââ¬â¢ him asleep. On the one hand, the verb ââ¬Ëlulledââ¬â¢ can be seen as a treacherous attempt to secure the knightââ¬â¢s affections and allay his suspicions about La Belleââ¬â¢s otherworldly nature, on the other it can be viewed as a calming gesture, that has been misconstrued by the knight like every other aspect of the ethereal woman. Alluding to medieval mythology, Keats paints La Belle as a succubus, a femme fatale able to suck the life from the chivalrous knight through dreams. We, as the reader are only offered the descriptions and opinions of the knight-at-arms, and know nothing of this lady save for his presentation of her. As such, feminist critics could argue that unkind depiction of her character stems from the inversion of patriarchal values depicted in the poem. The knight is not a helpless victim of fancy, for it was he who first approached La Belle, and it was he who made her ââ¬Ëa garland for her head, and bracelets too, and fragrant zoneââ¬â¢. These objects, seemingly tokens of their courtship can be seen not only to decorate but to bind, enslave and enclose. La Belle Dame Sans Merci deviates from popular literacy tropes by depicting a lovelorn male in a state of decline and anguish after being rejected by the cruel female who is the object of his desires. However, instead of creating a female character to be applauded, Keats turns La Belleââ¬â¢s rejection of the knight into a rejection of morality itself. La Belle is never fully described, a longhaired faceless beauty who enslaves the knight with her feminine wiles. As such, La Belle can be seen to represent all women, an idea that is furthered when Keats speaks of ââ¬Ëpale kings and princess too, pale warriors, death-pale they were allââ¬â¢. The repetition of the sickly adjective ââ¬Ëpaleââ¬â¢ in conjunction with the paradigms of masculinity found in kings, princes, and warriors furthers the idea of female sexuality corrupting the values of men, thus assuring their downfall. Keats creates a direct parallel to the malevolent succubus in La Belle Dame Sans Merci through male protagonist Porphyro from his poem The Eve of Saint Agnes. ââ¬ËSt. Agnes Eve- Ah, bitter chill it was! The owl for all his feathers was a-cold; the hare limped trembling through the frozen grass, and silent were the flock in woolly foldââ¬â¢. Just like La Belle Dame Sans Merci, Keats through use of natural imagery depicts a desolate surrounding. However, in this case the frozen countryside is the result of a natural winter and not the spells of a cruel enchantress. This idea is further through the listing of animals; the ââ¬Ëowlââ¬â¢, ââ¬Ëhareââ¬â¢ and ââ¬Ëflockââ¬â¢ are vastly different from the birdless wasteland. Keats conjures in the reader the vision of a harsh winter through use of adjectives ââ¬Ëcoldââ¬â¢, ââ¬Ëfrozenââ¬â¢ and ââ¬Ëchillââ¬â¢. The depressed nature of this bleak landscape is broken by ââ¬ËMusicââ¬â¢s golden tongueââ¬â¢ and ââ¬Ësilver snarling trumpetsââ¬â¢. The verb ââ¬Ësnarlingââ¬â¢ conjures in the reader images of savage dogs or wolves and is a startling contrast to the muffled snow covered outside world. The harsh ââ¬ËArââ¬â¢ sound in ââ¬Ësnarlingââ¬â¢ creates a growling effect and effectively conveys the ferocity and fervour of the music being played. Keatsââ¬â¢ use of precious metals gold and silver simultaneously emphasise the value of the music, and livens the frozen world female protagonist Madeline lives in. Discussing the presentation of Madeline, critic Bateman states that ââ¬Ësheââ¬â¢s no Fanny Brawne, sheââ¬â¢s timid and subduedââ¬â¢. Paraded in front on numerous gentry who hold no appeal to her, Madeline longs to escape from the public eye and anxiously awaits the ââ¬Ëhallowed hourââ¬â¢ of St. Agnes Eve. The adjective ââ¬Ëhallowedââ¬â¢ holds within it highly religious connotations that encapsulates the sacred nature of St. Agnes Night. The use of religious imagery is prevalent throughout the poem, and is expressed quite exquisitely through Madeline. Madeline is a paragon of virtue, a virgin so pious that she ââ¬Ëseemed a splendid angelâ⬠¦save wings for heavenââ¬â¢. Surrounded by the light of the ââ¬Ëwintry moonââ¬â¢ Madeline is transformed into an ethereal being, one with noà match on earth. Far from evoking Diana, goddess of the moon and chastity, the scintillating moonlight throws ââ¬Å"warm gulesâ⬠on Madelineââ¬â¢s breast thus drawing attention to her body as ââ¬Ëshe knelt, so pure a thing, free from mortal taintââ¬â¢. The noun ââ¬Ëtaintââ¬â¢ suggests contamination, a polluting stain that cannot be removed. After the touch of a man, Madeline will no longer be pure, and as such loose that which makes her heavenly. Through use of ââ¬Ëaged creatureââ¬â¢ Angela, Keats creates a counterpart to female protagonist Angela. The noun ââ¬Ëcreatureââ¬â¢ brings to mind something other, an alien entity that lacks humanity. Far past the age where she can enjoy the innocent and puerile rituals of St. Agnes eve, Angela is depicted as everything that Madeline is not. Old, frail and feeble, she is constantly shaking due to her ââ¬Ëpalsiedââ¬â¢ state and seems prone to fits of forgetfulness, reminding Porphyro that he she cannot trust her ââ¬Ëdizzy headââ¬â¢. She lacks any strength of character and is easily manipulated by Porphyro, thus enabling him to carry out his seduction on Madeline. One the one hand, the constant listing of physical and mental deficiencies allows Keats to create a strong contrast to thriving Madeline, on the other hand, Keats can be seen as conforming to overused stereotypes- the pious young virgin and the feeble elderly crone. As such, his female characters become a flat ââ¬Å"2Dâ⬠portrayal, lacking any real depth of personality. Jack Stillinger states ââ¬Å"regardless of the extent to which Keats identified with his hero, he introduced enough overtones of evil to make Porphyroââ¬â¢s actions wrong within the structure of the poemâ⬠. On the one hand this statement can be held true, with Porphyroââ¬â¢s actions revealing him to be a ââ¬Ëcruel manââ¬â¢ and ââ¬Ëimpiousââ¬â¢ and on the other, Porphyroââ¬â¢s actions take on a romantic light, and any indiscretions made can be seen to be the actions of a lovesick fool. Mirroring La Belleââ¬â¢s presentation as a succubus, Keats once again draws on medieval mythology. This time however, the male not the female entertains supernatural elements. As such, Porphyro becomes an incubus. Like succubae, an incubus holds power over the opposite sex, and often carries out their seductions through dreams. Unlike La Belle however, Keats does not demonise Porphyro for his sexualà nature and portrays his fantasies of possessing Madeline in a romantic light. Despite their similar situations, the difference in the presentation of La Belle and Porphyro truly illustrates Keatsââ¬â¢ attitudes towards women. Keats wrote about empathetic identification, claiming ââ¬Å"if a sparrow come before my window, I take part in its existence and pick about the Gravelâ⬠. Keats is able to identify with the sparrow, yet seems unable to create female characters who are not enticing femme fettleââ¬â¢s like Lamia and La Belle Dame Sans Merci, or vapid feeble characters like Madeline and Angela. Keatsââ¬â¢ treatment and depiction of his written characters is highly similar to his treatment of Fanny Brawne, finding in her aspects of that which disgusted him in La Belle Dame Sans Merci and enchanted him in The Eve of St. Agnes. In a letter to her he wrote ââ¬Å"I cannot live without you, and not just you but chaste you; virtuous you.â⬠As such, that which drew Porphyro to Madeline also drew Keats to Miss Brawne. Keats however, also echoes the obsessive yearning of the knight from La Belle Dame Sans Merci, writing to Fanny ââ¬Å"you are to me an object intensely desirable.â⬠This desire is shown most strongly in Ode To Fanny, one of the last poems Keats wrote after suffering his first lung haemorrhage. As Keats drifted closer towards death, his infatuation with Fanny became something of an obsession with critic Richardson claiming that Keats ââ¬Å"had transfigured Fanny in his imagination, his passion creating in her the beauty which for him became the truthâ⬠. Keats ascribes Fanny with miraculous healing abilities, imploringly asking her to ââ¬Ëlet my spirit blood! O ease my heart.ââ¬â¢ Bloodletting was an ancient practice said to relive the body of ill humours and cure maladies. Is this case however, it is not Keatsââ¬â¢ blood that is causing his ailments but his damaged soul. Only Fanny can cure his heartache, making him entirely dependant on her. Throughout the ode, Keats is intensely focused on Fannyââ¬â¢s virginity, painfully aware that he will never be able to claim her sexually. Keats calls her his ââ¬Ësilver moonââ¬â¢ and asks that she stay ââ¬Ëunravishedââ¬â¢ by anotherââ¬â¢s ââ¬Ëamorous burnââ¬â¢. Through mentioning moonlight, Keats invokes Artemis, Greek Goddess of chastity entreating Fanny to remain pure. The long vowel soundsà in ââ¬Ëamorous burnââ¬â¢ speak of consuming passion while the verb ââ¬Ëburnââ¬â¢ contains connotations of fiery lust, thus furthering the idea of Keatsââ¬â¢ fixation with Fannyââ¬â¢s sexuality. Whilst the colour silver is typically linked to purity and the moon, it will also tarnishes over time thus loosing its lustre. Keats knows that Fanny, like the silver, will one day no longer be pure, yet he still asks that no other ââ¬Ëwith a rude hand break the sacramental cakeââ¬â¢. The use of the religious metaphor ââ¬Ësacramental cakeââ¬â¢ to r ather crudely refer to the hymen, reduces Fanny to nothing more than a body for a man to sate himself in. Keats discounts her worth as a person in favour of highlighting her worth as a sexual object meant only for the pleasure of men. Keats employs the use of simplistic rhyme when stating ââ¬Ëmust not a woman be, a feather on the seaââ¬â¢. The juvenile rhyme scheme brings to mind that of a nursery rhyme, an idea that is corroborated by the equally infantile rhythm. Seemingly scornful of her emotions, and rather unable to comprehend that women are able to know their own minds, Keats wrote to Fanny ââ¬Å"you do not feel as I do- you do not know what it is to loveâ⬠. It is perhaps this view that nurtures Keatsââ¬â¢ distrust and envy which prompts his rather hyperbolic proclamation ââ¬Ëmay my eyes close, Love! On their last reposeââ¬â¢. The use of the rather clichà ©d ââ¬Å"I would die without your loveâ⬠conjures in the reader images of powerful emotional manipulation. The reader has to question if Keats is really in love with Fanny like he claims, or if his obsessive infatuation has created an idealised image of what love is, and projected it on the object of his affections. Despite what other characteristic or personality aspects they may possess, Keats paints women as seductresses, entrapping the hearts of unsuspecting men. In regards to the women he writes about, even pure chaste Madeline is presented as having ensnared poor Porphyro. Whilst some of this can be excused due to oppressive patriarchal paradigms that presented women as objects to be obtained, the vast majority of the unfair presentation stems from Keatsââ¬â¢ own feelings and opinions. Keats is seemingly unable to view women as fully autonomous human beings, and treats even Fanny as a succubus that has enthralled him, yet even so he elevates her into an ideal. The paradoxical nature of their relationship- characterised by both love andà loathing can be seen to be reflected in his attitudes towards women, leaving him simultaneously enchanted and repelled. Bibliography http://feminism.eserver.org/theory/papers/lilith/labelle.html http://www.keatsian.co.uk/keats-poetry-belle.php http://www.mibba.com/Reviews/Book/4500/John-Keats-La-Belle-Dame-sans-Merci/ http://www.bbc.co.uk/schools/gcsebitesize/english_literature/poetry_ccea/loveanddeath/labelledamesanmerci/revision/1/ http://www.englweb.umd.edu/englfac/JRudy/Keats-letters.pdf http://www1.umassd.edu/corridors/bestessay259.html http://literarism.blogspot.co.nz/2011/03/eve-of-st-agnes-keats.html http://research.library.mun.ca/353/3/sensuous_embodiment.pdf Richardson, Joanna. Fanny Brawne: A Biography. Norwich: Jarrold and Sons, 1952. Print.
Wednesday, January 8, 2020
The Cooperative Process Of Integrative Bargaining
Value is created in negotiations through the cooperative process of integrative bargaining. This process involves building a foundation of trust by openly communicating the underlying interests of the disputing parties, not necessarily meaning the disclosure of the entire game plan in order to invent solutions (Donohue, 1981). The interests are a negotiatorââ¬â¢s fears, concerns, and unmet needs. The interests of the parties involved (the headmaster, board of trustees and faculty members) were consulted before the initial arguments were presented encompassing common ground issues about the school, profitability index and the safety regulations. As such, screening the priorities of each party to the negotiation will more likely reachâ⬠¦show more contentâ⬠¦By sharing the information, the accuracy of a negotiatorââ¬â¢s judgments will improve and lead to a mutually beneficial outcome (L. L. Thompson, 1991). An objective criterion can be used to evaluate the options of the negotiation and thereby creating added value. The invaluable framework in Getting to Yes (Fischer, Ury, Patton, 1991) sets out the procedures once alternative solutions have been identified and the application of the criteria. The criterion is independent of the parties to the negotiation and therefore, enables a solution resolved around trust and principle of fairness (Fischer et al., 1991). The parties to the negotiation failed to negotiate the joint search for an objective criterion but rather focused on the interests, resulting in a lengthy process deliberating small aspects and supporting favored arguments. Therefore, itââ¬â¢s important that the objective criteria is negotiated in advance to avoid creating a criteria supporting preferred options in the midst of the negotiation inhibiting the creation of values (Zeleny Cochrane, 1982). The strategy of cost cutting is another mechanism used to create value in negotiations where the costs of the items discussed are valued. This occurs when one party achieves an objective in exchange for the reduction of specified costs affiliated with the opposing partyââ¬â¢s concessions (Pruitt, 1983). One of the items in the bargaining mix of the negotiation revolved around the cost profit index held valued by the board of
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