Monday, July 13, 2020

Top 8 Edu Resources for the Next School Year - Focus

Top 8 Edu Resources for the Next School Year - Focus Make the next  school year your  most successful one yet, with these fantastic 8  edu resources weve put together. Learn how to finally tackle that social media addiction, improve your reading comprehension, memorize vocabulary more effectively, and more! 1. How to Tackle Your Facebook Addiction MindMeisters co-founder Michael Hollauf looked into peoples tendency to constantly check their social media accounts when they really should be working, studying or doing their homework. If you find yourself getting distracted easily, this article on TheNextWeb has some practical  advice about how to concentrate and stay on task longer. 2. Improve Your Reading Comprehension If you often find yourself struggling with difficult texts, be sure to check out this article on the Whooos Reading  blog where I explain how you can use mind maps to visualize what you read and break down complex information  into smaller, more manageable chunks. 3. Learn a 2nd Language Fast When it comes to memorizing, mind maps are a much better format than linear notes because they use a whole range of mental triggers that make it easier for your brain to remember what youre studying. In this article well show you exactly how to  use mind maps to memorize vocabulary and grammar rules of a foreign language. 4. Write Better Essays and Papers This article explains how you can use mind maps to  brainstorm ideas for your essay, organize source material, and create an outline for your paper that will help you stay on track while you write. 5. The Teachers Guide to Mind Mapping This article is all about teaching with mind maps. It provides tons of ideas and use cases for teachers, like lesson plans, topic and discussion templates, presentations, quizzes and more. 6. The Students Guide to Mind Mapping In this article weve put together the 10  most important applications of mind mapping for students. Find out how to use mind maps to organize group projects, create  engaging classroom presentations, and more! 7. Inspiring Examples of Educational Mind Maps Mind maps are extremely versatile. You can use them to take notes during class, brainstorm ideas for essays, collect grammar rules, create engaging presentations and much more. To get inspired, check out this  collection of educational mind maps! 8. Mind Mapping for Students With ASD Students with the Autism Spectrum Disorder (ASD) face many challenges in their education, but because most of them tend to be visual thinkers, the mind map format can help them greatly when it comes to  improving memory and recall as well as  expressing their thoughts. Read this article to learn about the great successes students with ASD have had with mind maps. Top 8 Edu Resources for the Next School Year - Focus Make the next  school year your  most successful one yet, with these fantastic 8  edu resources weve put together. Learn how to finally tackle that social media addiction, improve your reading comprehension, memorize vocabulary more effectively, and more! 1. How to Tackle Your Facebook Addiction MindMeisters co-founder Michael Hollauf looked into peoples tendency to constantly check their social media accounts when they really should be working, studying or doing their homework. If you find yourself getting distracted easily, this article on TheNextWeb has some practical  advice about how to concentrate and stay on task longer. 2. Improve Your Reading Comprehension If you often find yourself struggling with difficult texts, be sure to check out this article on the Whooos Reading  blog where I explain how you can use mind maps to visualize what you read and break down complex information  into smaller, more manageable chunks. 3. Learn a 2nd Language Fast When it comes to memorizing, mind maps are a much better format than linear notes because they use a whole range of mental triggers that make it easier for your brain to remember what youre studying. In this article well show you exactly how to  use mind maps to memorize vocabulary and grammar rules of a foreign language. 4. Write Better Essays and Papers This article explains how you can use mind maps to  brainstorm ideas for your essay, organize source material, and create an outline for your paper that will help you stay on track while you write. 5. The Teachers Guide to Mind Mapping This article is all about teaching with mind maps. It provides tons of ideas and use cases for teachers, like lesson plans, topic and discussion templates, presentations, quizzes and more. 6. The Students Guide to Mind Mapping In this article weve put together the 10  most important applications of mind mapping for students. Find out how to use mind maps to organize group projects, create  engaging classroom presentations, and more! 7. Inspiring Examples of Educational Mind Maps Mind maps are extremely versatile. You can use them to take notes during class, brainstorm ideas for essays, collect grammar rules, create engaging presentations and much more. To get inspired, check out this  collection of educational mind maps! 8. Mind Mapping for Students With ASD Students with the Autism Spectrum Disorder (ASD) face many challenges in their education, but because most of them tend to be visual thinkers, the mind map format can help them greatly when it comes to  improving memory and recall as well as  expressing their thoughts. Read this article to learn about the great successes students with ASD have had with mind maps.

Wednesday, May 20, 2020

Ethical Issues - 3368 Words

Ethical Issues in Gerontology Ethical Issues in Gerontology Nowadays, nurses who provide elder care are faced with several legal and ethical dilemmas in a daily basis. Besides to the social and legal dilemma it creates, elder abuse, neglect or also known as elder mistreatment is a massive health care crisis that can lead to long term health complications and even death (Fulmer Greenberg, 2012). The purpose of this paper is to review the literature and examine the nature of elder abuse in relation to its legal and ethical implications. Furthermore, this paper is intended to discuss the causes and types of elder abuse; professional responsibilities related to reporting, documenting, and intervening in cases of†¦show more content†¦The cause of elder abuse is multifaceted. Generally, a combination of psychological, social, and economic factors, as well as mental and physical conditions of the victim and perpetrator contribute to the occurrence of elder abuse Wagner, Greenberg, Capezuti, 2002 as cited on (Fulmer Greenberg, 2012). In the developing world family members provide 60% to 80% of long-term care of their elderly significant others (American Psychological Association, 2012). Consequently, the burden of providing constant physical care needs such as toileting and bathing can be particularly stressful. The complexity of providing care to a physically, cognitively or emotionally impaired elderly individual can also be tremendous. Depression, confusion, Alzheimer’s disease, or incontinence on the part of the aging person can make care giving especially overwhelming ((American Psychological Association, 2012). According to American Psychological Association (2006), in addition to providing in average 20 hours a week at home on care giving responsibilities, about 64% of those family caregivers work either part time or full time out side of home. As a result, the caregivers often suffer from interrupted sleep, chronic fatigue, little or no privacy, and disintegrating p ersonal lives. (National Center for Elder Abuse, 2011). Furthermore, abuse can often escalates when the care giver faces economic hardships, such as unable to pay the cost of health care services for theShow MoreRelatedThe Ethical Issues On Civil Journalism2970 Words   |  12 Pagesmodels and the exponential increase in â€Å"publishing† capabilities, there is an urgent need to identify news sources that are genuinely journalistic.’ (Meyers, Wyatt, Borden, Wasserman.) What I wish to bring out and elaborate in this paper are the ethical issues on how civil journalism, despite the acceptance and cooperation with professional journalism, is differentiated from its professional and vetted track. With the growth of technology and the ability to capture images, videos, and sounds alongRead MoreEthical Issues, Shareholder Or Stakeholder Responsibility, Regulatory Relationships Or Sexual Harassment Or Discrimination?2561 Words   |  11 Pagesspecific problem of ethical leadership, such as environmental issues, shareholder or stakeholder responsibility, regulatory relationships or sexual harassment or discrimination. â€Å"Ethical leadership is leadership that is directed by respect for ethical beliefs and values and for the dignity and rights of others. It is thus related to concepts such as trust, honesty, consideration, charisma and fairness.† Face the complexity involved in making ethical choices: Openly talk about the ethical hazy areas andRead MoreEthical Issue : Ethical Issues952 Words   |  4 PagesEthical Issues: When it comes to ethical issues in this case it really surrounds the question is the â€Å"healthy† snack is truly healthy and whether or not it will make individuals sick? Questions like what would happen to the reputation of the company are also in play? Finally, the fact that the employee came from another company and you, the company are assuming that what your employee is telling you is true. The company might also be liable in a way, from that employee squeaking about the otherRead MoreEthical Issues1128 Words   |  5 PagesEthics Issues University of Phoenix MGT 216 Organizational Ethics and Social Responsibility 20th July, 2009 Ethics Issues Less than a year ago a regional property supervisor working for California Commercial Investment found an accountant stealing from the company. More specifically, the accountant was posting charges for one of our buildings (i.e. labor and supplies for painting), cutting checks, misleading the owner to sign them and cashing them for himself. He was able to steal a few thousandRead MoreEthical Issue1171 Words   |  5 Pagesadopt, it is very essential, in order to deliver reason to what would or else it’s being a very complicated case as with society. People who build and use the technology, it’s their responsible to confirm that it is applied in a responsible and ethical conduct. It just as with society does not suggest any real safe, because sustains complete social cooperation or noncooperation of developing moral code, for controlling the misuse of technology. Ethics in Security Most organizations bargainRead MoreEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreEthical Scenarios : Ethical And Ethical Issues1414 Words   |  6 PagesEthical Scenario Mid Term The scenario presented comes with several ethical issues that can be discussed. The treatment of two clients that are in a relationship or related puts a practitioner in a difficult ethical position and can pose as a threat to the practitioners practice and reputation if situations are not handled in an appropriate manner. In the case of Hillary and Matthew, the practitioner should have considered their relationship when it was first disclosed to them. The ending situationRead MoreEthical Ethics And Ethical Issues1180 Words   |  5 PagesEthical issues in organizations are inevitable and are always on the horizon. These ethical concerns can directly impact the overall health of an organization in both positive and negative aspects. In order to be prepared for the ethical issues that will arise and to create an organizational competitive advantage, an intentional focus and effective communication of the code of ethics must be incorporated as a part of strategic planning. Sherwin (1983) indicates the that the term ethics, â€Å"refers toRead MoreEthical Implications Of Ethical Issues Essay1147 Words   |  5 PagesEthical issues are becoming very essential and critical topic for examining the organization’s performance. According to Chang, (2011) nowadays, every organization has realized the vitality that ethical functionality gives to a business and need of attention to this emerging responsibility of organizations. 1.1. Growth and Ethics Consumer’s Perspective According to Shaw and Shiu, (2003) the concerns for ethical issues have been well documented in the ethical literature. They showed that thereRead MoreEthical Ethics And Ethical Issues1311 Words   |  6 Pagesprovides readers with an in-depth analysis of ethical theories, legal and ethical issues which gives them an opportunity to practice real life ethical issues that are frequently complex and thought provoking. Readers are further implored to examine their personal, moral and ethical value systems and codes they work from in an attempt to assist them in developing an informed ethical conscience for making sound moral and ethical judgments. The author presents ethical dilemmas throughout the book which readers

Wednesday, May 6, 2020

The Effectiveness of the Opening Section of Mice and Men...

The Effectiveness of the Opening Section of Mice and Men by Steinbeck The story is set in California in the 1930s, during the depression in America. There was little work, no money so everyone was depressed. There is a place called Soledad a few miles south is the Salinas River, where we are introduced to George and Lennie. George and Lennie are itinerant workers which move from ranch to ranch searching for work. At the ranch they receive a bed which is situated in a bunkhouse and they are given basic food. The story opens with the positive scene of a beautiful river bank and all the nature that surrounds, golden foothill slopes curve up to the strong and rocky Gabilan Mountains. Then in the†¦show more content†¦with sharp strong features. This description of George suggests that he is alert and intelligent, and this continues throughout the story. Lennie however is described using animal adjectives for example he behaves similar to a horse and bear, which ties together the nature scene in the beginning, this also continues throughout the story. The characters start to show their true characteristics and relationships when they speak to each other. The language they use reveals that they are uneducated. You can tell this because it is colloquial, containing slang and swearing and the way the writer spells certain words phonetically, which helps to capture the American accent. Blubberin like a baby! Jesus Christ! A big guy like you. One of the ways the opening section is effective is that is gives you clues which suggests, that there could be problems ahead, George refers to trouble in Weed in this section. Then Later in the story George tells Slim that when they used to work in Weed, Lennie and him had to flee and hide in an irrigation ditch to avoid an angry mob, because Lennie got accused of raping a girl, were in fact he was only stroking her dress because he likes to stroke nice soft things, which ties in later which results in him killing the puppy, which was given to him by Slim by stroking it too hard, Later in the story he kills yet another thing, Curlys wife. He didnt mean to

Technology Infrastructure Free Essays

The question is rather vague so not sure what other devices they loud want to share between the computers that are networked in this scenario. An enterprise level company wishes to set up a network to support several hundred business users as well as manufacturing equipment in a new building. Describe what network device or devices you would recommend they purchase and explain why. We will write a custom essay sample on Technology Infrastructure or any similar topic only for you Order Now Note, you are not required to detail the media or topology utilized, but thinking about these will help you to choose and Justify your device choices. I would suggest the purchase of a rack system with two servers on large server to handle the few endured computers and users and the other to handle the manufacturing equipment. This would give them choices for backups and file sharing between one another. The servers would also help on reducing file and program redundancy among the systems. A few hundred workstations will need to be purchased as well along with any software that will be needed for daily work. I would also install a wireless feature so that the board rooms could have easier setups for laptops and meeting needs. File and print servers are typically combined on one server and perform as part of the network operating system. File and printer servers manage the storage of data and the various printers on the network. These servers regulate and monitor access to these resources. A few popular file and print servers Include: ;Microsoft Windows Server 2008 (Qualifying nonprofits can request Windows Server 2008 from Teachers Stock for a $40 administration fee. ;Mac SO X Server ;Redhead Linux Server ;Bunt Server Edition While Windows 2000 and XP operating systems have built-in file and print-server functionality, the server version of the SO gives you increased security as well as the ability to expand your network. Also, if your network consists of machines running on different platforms, you might want to investigate Samba, a free, open-source software solution that allows users to share files among computers running Windows, Unix, and Mac. Groupware servers commonly incorporate different tools for helping users scheduling; and other operations. When used to manage email, groupware servers manage both local (within your network) and global (Internet-wide) electronic messaging. There are many examples of groupware servers, but some of the popular ones include: Microsoft Exchange Server (Qualifying nonprofits can request Microsoft Exchange Server 2007 from Teachers Stock for a $280 administration fee. ) ;Maillots Fusion In addition to the options listed above, many Linux SO distributions -? including the aforementioned Bunt -? have built-in groupware functionality. An analog value of intensity to produce the desired brightness at that point on the screen. Further, as the beam scans, the analog value changes. The video image, then, can be viewed as a time-varying analog signal. While many groupware servers offer the capability to serve an email listserv or mass mail distribution, there are some servers that handle these tasks exclusively. Here are a few to look at: ;LISTSERV ;Lyrics ;Arrow Mailing List Server ;Mailman Also, a number of free Web-based services -? including Google Groups, Yahoo Groups, and Nonporous -? will allow your organization to set up a mass email distribution list free of charge. Setting up a network of four computer systems in my house two are up stairs and two are down stairs. I am doing this with a Links router and Ethernet cable run down through the walls of my house into each room that will have a computer networked. I am using the standard on board Ethernet connections’ found on each computer; the upstairs office computer will be the one with the router that feeds off to the other three. All of these will be networked through a home server and will have a tape and hard drive backup so that documents and pictures can be saved and restored when needed. Each computer is running Microsoft Windows 7 Home and will have different permissions set on two of the four systems. Wireless DSL modem will be on the same computer as the router and the DSL modem will be run through the router o as to give all four systems the DDCD internet connection. I don’t really need a separate router because I can use the DSL modem as a router to since it is a router as well as a modem and can except up to four network connects . Though I like to have the added security of using a standalone router which adds layers, it acts as double protection from the outside coming in. Parental settings will be applied to the one the kids will be using along with a strong firewall and antivirus program. The Ethernet cable has a barrier that shields it from interferences from outside signals ND noise though I will be adding some added protection by running the cable inside be ran the same way to ensure that the risk of interference with signal and transfer will be reduced. Identifying all network devices utilized and explain the purpose of each in the network we have the DSL modem/router which not only provides the internet connection but also helps to network the systems. Then we have the router which Just adds a layer of security to the network and data. I am also adding a wireless printer so that all four computers will have access to print if the need arises. 13TH Technology Infrastructure unit 6 This depends on whether they have a wireless router or wired, if they have a wireless router then some internet ready televisions have wireless ability. Either way would work though running an Ethernet cable from the router into the back of the television would give the internet connect that is needed. Looking at the Viii (Voice over ‘P) I would suggest Peonage as the service carrier for phone. The phone adapter and software needed for the Viii is normally included with the purchase of Peonage A few popular file and print servers include: collaborate, including email; managing calendars and contacts; group meeting Setting up a network of four computer systems in my house two are up stairs and two are down stairs. I am doing this with a Links router and Ethernet cable run down through the walls of my house into each room that will have a computer networked. I am using the standard on board Ethernet connections’ found on each computer; the upstairs office computer will be the one with the router that feeds off to the other three. All of these will be networked through a home server and will have a tape and hard drive backup so that documents and pictures can be saved and restored when needed. Each computer is running Microsoft Windows 7 Home and will have different permissions set on two of the four systems. Wireless DSL modem will be on the same computer as the router and the DSL modem will be run through the router so as to give all four systems the DDCD internet connection. I don’t really need a separate router because I can use the DSL modem as a router to since it is a router as well as a modem and can except up to four network connects . Though I like to have the added security of using a standalone router which adds layers, it acts as double protection from the outside coming in. Parental settings will be applied to a % inch PVC pipe within the walls. How to cite Technology Infrastructure, Essays

Thursday, April 23, 2020

Worlds Oldest Person Essay Example For Students

Worlds Oldest Person Essay By Michael VitezSarah Knauss is 118 years old. She is the worlds oldest person and lives in an Allentown nursing home. Her daughter, Kitty Sullivan, turned 95 Tuesday. She just gave away herOldsmobile and moved into a retirement community across the street from hermother. The daughter says shes having a hard time adjusting to living around somany old people. We will write a custom essay on Worlds Oldest Person specifically for you for only $16.38 $13.9/page Order now I feel like an inmate, she said. Sarahs grandson, Robert Butz, 73, lives near Reading. He has collected Social Security for a decade. His mother has collected Social Security for 30 years, his grandmother for 53 years. It goes on and on like a brook, said Kitty Sullivan. They say one day it will be common.More than 1,500 of the worlds leading aging experts are gathering in Philadelphia this weekend forthe annual meeting of the Gerontological Society of America. Virtually every issue on the conference agenda Social Security, longevity, caregiving, long-termcare, quality of life, women and aging is brought sharply into focus when looking at the lives ofSarah Knauss and her family. Tom Perls, a Harvard University geriatrician and expert on people who live to 100, will visit SarahKnauss on Sunday. Sarah lives at the Phoebe Home in Allentown, where she is treated as a national treasure. She canstill talk, though her voice is soft and frail and seems as if it takes all of her 118 years to reach yourears. She is gracious, and constantly thanks the nursing staff for putting on her sweater or bathingher or pulling up her covers. Usually she says, ooooooooohhhh, which the staff says is Sarahshorthand for Oooooohhhhh thank you.Ive worked here for 14 years and shes the sweetest person Ive ever known, said Carol Smith, anursing assistant. I think she should live to 200.So many things about Sarah Knauss are surprising. The oldest woman in the world can still blush. When Emmanual Njamfon, a nursing assistant, walked into the cafeteria Tuesday and said loudlyinto her ear, You are beautiful, Sarah (she had just had her hair done), she turned her head awaylike a school girl, smiling broadly, utterly pleased. The oldest person in the world can still shop. After lunch, a staffer wheeled Sarah down to a holiday craft fair near the lobby. The staffer showedSarah two needlepoint poinsettia pins, and Sarah asked, How much are they? ($1. She boughtone.)The oldest person eats primarily sweets. At lunch Tuesday, Sarah rejected a nursing assistantseffort to spoon her mashed potatoes and picked up her own spoon and went directly for the dish ofvanilla ice cream. She emptied it albeit extremely slowly. Then wiped her chin, like a lady. Then moved onto the yogurt and the shoofly pie with more ice cream. She never touched the chicken or potatoes or cooked carrots. She loves chocolate turtles, Kitty said. I put three on the little table in front of her now and withinhalf an hour theyre gone. Anybody else would be dead. Her doctor says leave her alone.Sarah is about 5 feet tall, 90 pounds. She gets her shoulder-length hair washed and set each week. (Curls on the top, french wave in the back.) Her hair has all but stopped growing. The ladies in thesalon just trim the dried-out tips every six months. The worlds oldest woman still sits tall and graceful in her wheelchair. Her family believes she has noaches and pains. The nursing home staff says she must have them, but she never complains. Sarahtakes only one medicine a day, a heart drug. She is anemic, and last August went to a hospital for ablood transfusion. Her family has said that no medical procedures should be taken to extend herlife. We dont believe in that, says her daughter. .u69aa29f6deba890ca1195e7d714c831b , .u69aa29f6deba890ca1195e7d714c831b .postImageUrl , .u69aa29f6deba890ca1195e7d714c831b .centered-text-area { min-height: 80px; position: relative; } .u69aa29f6deba890ca1195e7d714c831b , .u69aa29f6deba890ca1195e7d714c831b:hover , .u69aa29f6deba890ca1195e7d714c831b:visited , .u69aa29f6deba890ca1195e7d714c831b:active { border:0!important; } .u69aa29f6deba890ca1195e7d714c831b .clearfix:after { content: ""; display: table; clear: both; } .u69aa29f6deba890ca1195e7d714c831b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u69aa29f6deba890ca1195e7d714c831b:active , .u69aa29f6deba890ca1195e7d714c831b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u69aa29f6deba890ca1195e7d714c831b .centered-text-area { width: 100%; position: relative ; } .u69aa29f6deba890ca1195e7d714c831b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u69aa29f6deba890ca1195e7d714c831b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u69aa29f6deba890ca1195e7d714c831b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u69aa29f6deba890ca1195e7d714c831b:hover .ctaButton { background-color: #34495E!important; } .u69aa29f6deba890ca1195e7d714c831b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u69aa29f6deba890ca1195e7d714c831b .u69aa29f6deba890ca1195e7d714c831b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u69aa29f6deba890ca1195e7d714c831b:after { content: ""; display: block; clear: both; } READ: The Fall of the House of Usher1 EssaySarah Knauss is the oldest of six living generations. She is first. Kitty, second; Robert Butz, third. Next comes Kathy Jacoby. Shes Bob Butzs daughter and the fourthgeneration. Jacoby, 49, is a great-granddaughter and a grandmother. Her daughter is 27, and her grandson, 3. Experts in longevity say that soon in America, five-generation families will be the norm. Sixgenerations will not be uncommon. Jacoby visits her great-grandmother Sarah every month. But Sarah doesnt recognize Jacoby anymore, even though she lived with her from age 98 to 104 babysitting Jacobys son and daughter, her great-great-grandchildren. Jacoby cant relax visiting her great-grandmother because shes thinking she could be visiting hergrandmother or her own mother and father or her daughter or her grandson, Bradley Patton, 3, ofWest Chester. Now think about little Bradley. How does he keep all his grandmothers straight?Sarah Knauss is Great Nana. Kitty Sullivan is GiGi, for Great, Great. Lucy Butz, Bobs wife and Bradleys great-grandmother, is Nana. Charlotte Patton, his paternal grandmother, is Mom Mom. Kathy Jacoby, his maternal grandmother, is simply Kathy. There werent any names left for me, explained Jacoby. Sarah Clark was born Sept. 24, 1880, when Rutherford B. Hayes was president. The nation had38 states and 53 million people. She married Abraham Lincoln Knauss, who became recorder of deeds for Lehigh County. Theywere married for more than 60 years. He died at age 86 in 1965. Abraham Lincoln Knauss did something extremely rare for his day: He chose a slightly smallerpension, but one that would continue for his wife even after his death. To this day, Sarah receivesabout $100 a month from Lehigh County, though that money, like her Social Security, goes directlyto the nursing home to pay for her care. Sarah Knauss, like millions of Americans, has outlived all her assets. She has no savings and issupported by Medicaid, Medicare and Social Security. Under discussion this weekend at the aging conference is how the nation will pay for long-term careof an exploding population of very old people. Will individuals save enough themselves to supporttheir much-longer life spans especially women, who tend to live longer than men?Another big topic will be the fate of Social Security, particularly the question of privatization. Should individuals be allowed to invest directly in the stock market? Or should Social Securityremain as it is, a contract between generations in which todays workers pay for the retirement ofthe generation that came before them?Sarah Knauss is not capable of giving an opinion. Neither is her great, great, great grandson, Bradley, age 3. But the four generations in between all have an opinion. Kitty Sullivan, 95: I believe in Social Security. I do not believe in privatizing it. Definitely not. Ihave faith in the United States government to take care of me. Putting it in the stock market isrisky.Robert Butz, 73: I am not for large government in any way, shape or form. I think that SocialSecurity, if individuals were allowed to do their own investing, theyd probably come up with a lotmore in a shorter length of time than what the government is producing. I believe that there shouldbe a minimum that has to be earned or that privilege of self-investing can be taken away. I think 50percent you run your own way. And 50 percent has to stay in the traditional system we have.Kathy Jacoby, 49: Ive kind of been preparing myself that it might not be there when I get there. Ifits there, great. If not, well, I hope Im ready.Kristina Patton, 27, Jacobys daughter and Bradleys mother: I havent really thought about it, thatfar in advance. . . . It helped my grandparents out. And it actually helps Great Nana out. Id like itto be around. Other than that I really havent thought about it.According to the Guinness Book of Records, Sarah Knauss is the worldsoldest living person withan age that can be proved. .u2e9f179ee2d3c24660f6ca9dd8ae4954 , .u2e9f179ee2d3c24660f6ca9dd8ae4954 .postImageUrl , .u2e9f179ee2d3c24660f6ca9dd8ae4954 .centered-text-area { min-height: 80px; position: relative; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 , .u2e9f179ee2d3c24660f6ca9dd8ae4954:hover , .u2e9f179ee2d3c24660f6ca9dd8ae4954:visited , .u2e9f179ee2d3c24660f6ca9dd8ae4954:active { border:0!important; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .clearfix:after { content: ""; display: table; clear: both; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2e9f179ee2d3c24660f6ca9dd8ae4954:active , .u2e9f179ee2d3c24660f6ca9dd8ae4954:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .centered-text-area { width: 100%; position: relative ; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2e9f179ee2d3c24660f6ca9dd8ae4954:hover .ctaButton { background-color: #34495E!important; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2e9f179ee2d3c24660f6ca9dd8ae4954 .u2e9f179ee2d3c24660f6ca9dd8ae4954-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2e9f179ee2d3c24660f6ca9dd8ae4954:after { content: ""; display: block; clear: both; } READ: Wuthering Heights (1145 words) EssayBut the world record belongs to Jeanne Calment of Arles, France, who died in August of 1997after living 122 years and 164 days. Kitty Sullivan, at 95, does not want to live as long as her mother. Shes almost totally deaf, Kitty said. I sit in front of her doing needlepoint, otherwise I fall asleep. She sleeps most of the time. Im a frustrated person and Im sure she is, too. Shell say, You haveon a new blouse. Or, Ill hold up needlepoint and shell say, Thats pretty. So I know shes with it. But because of this awful deafness, theres nothing to do about it. She cant hear. We cantcommunicate.Why has Sarah lived so long?Her genetic makeup is obviously programmed for longevity. Sarahs family credits her disposition and ability to adjust and adapt. When they told her she was the worlds oldest person last spring, Kitty recalled, do you knowwhat she said? So what. Thats why shes living so long. Nothing ever fazed her. Always calm andserene all her life, whenever there was a crisis.

Tuesday, March 17, 2020

Compare and Contrast Essay Sample on Parasites

Compare and Contrast Essay Sample on Parasites Creative writing on Compare and Contrast Two Parasites: A parasite is an organism that resides in the living tissue of a host organism mainly for food benefit. Thus, a parasite has its long maturity period inside the host and may cause certain diseases but as for others, they have no apparent harm on their host. Many of the parasites have specificity adaptations allowing them to exploit host resources. In most cases of infections, diseases are endemic through a parasitic mode during their physiological and morphological adaptations. Protozoa are single-celled microscopic organisms that have the similar behavioral functions and complexity of development, existing as free-living or parasitic in nature, which are able to multiply in humans just by single organism infection. Intestinal protozoa are transmitted through an oral or fecal route. For the most part, the protozoa are found where food and water is contaminated by human or animal waste. In its cyst period, a protective cover on the outer membrane allows the protozoa to infect the host through the digestive tract without damage. Thus, develop into a mature organism that is able to nourish and reproduce. Protozoa causes most of the common parasitic diseases, such as Amebic dysentery (Entamoeba Histolytica protozoan). Other types of protozoa that stream inside the blood or tissue of their humans are transmitted through a vector, where an organism transports carries from one host to another, (for an example through a bite wound of a mosquito i.e. malaria). They are considered to cause more death and sufferings to humans than any other type of disease causing -organisms. Amoebiasis infection resides in the gastrointestinal tract affecting a wide human population and therefore, responsible as a major health problem in the world, (Center for diseases and control and prevention, 2011). It can generate to sickness or not depending on the human resistant of the host. Virulence is defined as the extent of damage caused to the host, in other instances Amoebiasis parasites may reside in their host without harm. Unlike protozoa, the Helminths are usually large wormlike creatures, which cannot multiply in their adult stages. On a similar note, they are parasitic and free-living in nature with smaller body sizes compared with their host for survival adaptations. In addition, many of the parasites are reduced to inferiority through a process known as sacculinization .They include the following ;( nematodes) or roundworms that reside in the blood, gastrointestinal tract and the lymphatic system. Ascaris lumbricoides are the largest of parasitic roundworms which mature to almost fifteen inches long in the small intestines. (Flat worms) include tapeworms and flukes. A tapeworm infects the intestinal tract of its host by attaching itself with suckers on their head. Tapeworms depend on intermediate association with hosts such cattle or pigs. Flukes are transmitted through skin contact with contaminated water. They harbor one host for their development and growth; it’s called a direct life cy cle both in their larva and adult stages. While in contrast, if the organisms depends on association of intermediates hosts is known as the indirect life cycles. Ascaris lumbricoides(round worms ) usually have their eggs passed as stool of the infected host and stained brown by bile. In conclusion, (Ascaris lumbricoides) Nematodes and Entamoeba Histolytica protozoan are endporasties, which survive and develop in their hosts; both parasites cannot survive without a host. Many are considered to have long-life cycle on their hosts. If you need a custom creative writing essay contact our creative writing service CustomWritings.com. We will write a creative writing paper for you.

Sunday, March 1, 2020

The Best Content Marketing Checklist To Make You More Successful

The Best Content Marketing Checklist To Make You More Successful We’re firm believers in the power of checklists. They’re essential for ensuring your work is efficient and effective. Nearly any task can be broken down into a logical list of steps. Following those steps makes sure projects are done right the first time, every time. That’s why we’ve created this extensive  content marketing checklist. Its made up of several smaller lists of basic steps for a variety of content marketing areas. Whether you’re a writer, designer, or project manager, there’s something useful for you here. You can download these  checklists in one editable Word doc within this post. Weve also included a template to create your own project checklist (plus five bonus checklists). The Best #ContentMarketing Checklist To Make You More Successful Table of Contents Content Marketing Project Management Checklist Keyword Research Checklist Blog Post Writing Checklist Proofreading And Copyediting Checklist Social Media Campaign Planning Checklist Email Marketing Checklist SEO Checklist Image Design Checklist Landing Page Checklist Video Marketing Checklist Podcasting Checklist Why Should You  Use Checklists For Content Marketing? There are three key benefits for following this checklist: Organize your workflow.  It’s easy to waste time wondering where to start projects. It’s even easier to succeed when you know exactly what to do. Ensure projects are thoroughly completed.  How many times have you kicked yourself because you missed a minor detail on a piece of content? Checklists help prevent common maladies like typos, missing details, factual inaccuracies, and more. Be more efficient and effective.  You’re busy. That means you need to make the most of your limited time. Checklists help you get more done faster by making it clear what needs to be done. Don’t simply take our word for it, though. Atul Gawande, author of The Checklist Manifesto, says: Good checklists †¦ are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everythinga checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important stepsthe ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical. We couldn’t put it better ourselves (obviously, which is why we borrowed this quote). This video explains this point in much more detail: Back To Table Of Contents Content Marketing Project Management Checklist [   ] Define your objective. You need to set a goal before starting any project. It should also be clear which greater business objectives your content marketing project is working toward. [   ] Select channels, tactics, and strategies.  Nail these down before you start. [   ] Have deadlines been set? Deadlines are key for ensuring projects get shipped. They’re also useful for limiting scope creep. Determine how long each step in your project should reasonably take to complete. [   ] Are budgets set?  It’s important to know how much money you can spend on your project. This is true whether you’re working at an agency or in-house. If you need more cash, negotiate what you can get with whomever holds the purse strings in your organization. [   ] Delegate tasks to appropriate team members. Make sure you have the right team members ready to work on your project. Eliminate excess roles so those team members can be more effective elsewhere. [   ] Outline project completion steps.  Document each step required to complete your project. This essentially entails creating a unique, project-specific checklist of your own. [   ] Establish success metrics.  Planning is meaningless without successful execution. What will it take to consider your project successful? Determine what you’ll measure to gauge performance. [   ] Set dates for check-in meetings. It’s important to schedule times to discuss project progress. These meetings don’t need to be long. You simply need to maintain open communication to ensure you will reach your deadline. Check out this content marketing project management checklist!Back To Table Of Contents Keyword Research Checklist [   ] Create a keyword spreadsheet.  Spreadsheets are immensely helpful for keeping keyword data organized. [   ] Gather keyword search volumes.  There are a number of keyword research tools available to complete this step. The Google Keyword Planner is a free, must-use option. Here are some others to explore: SERPs Keyword Research Database (free) Keyword.io (free) Ubersuggest (free) Moz Keyword Explorer (limited free version / paid) Keyword Studio (paid) [   ] Analyze keyword difficulty.  It’s important to choose keywords you can reasonably expect to rank on. Here are three tools to consider using for this process: SEMRush  (limited free version / paid) Moz  (limited free version / paid) CanIRank  (free / paid) [   ] Understand keyword search intent.  Know what the intention is behind your keyword. Are they looking to make a purchase, doing research, or looking for information? [   ] Identify LSI keywords and long-tail keyword variations. [   ] Verify your keyword is relevant to your audience. High search engine rankings are meaningless if you’re publishing the wrong content. Make sure your chosen keyword fits within your niche and is relevant to your readers. [   ] Cross-reference keyword data with multiple tools. It’s always a good idea to use multiple tools for keyword research. This allows you to gather data from more than one source, providing a broader picture around your chosen keyword set. [   ] Make sure you’re not already targeting your selected keyword. It’s possible you may already rank for your chosen keyword without knowing it. This is where using an SEO platform like Moz, Raven Tools, or a dedicated rank tracking tool can be useful. [   ] Complete competitive research. Ask these questions: Are your competitors ranking on this keyword? Are there closely related keywords they’re targeting instead? Are there keywords you  can rank on that your  competition is neglecting? Check out this keyword research checklist!Back To Table Of Contents Blog Post Writing Checklist [   ] Select your topic.  Depending on your ideation process, this step may come before or after doing keyword research. [   ] Define your angle.  What unique perspective can you bring to your topic? [   ] Complete keyword research.  Keyword research is not dead. It’s an important step for ensuring readers can find your blog post. That’s why it bears repeating here. [   ] Complete competitive analysis.  Read other blog posts on your topic. Make note of what information they include. Determine how your post can add more value. This may mean incorporating new information or content types (video, infographics, etc.) missing from existing posts. [   ] Research your topic.  If you know your topic well, it’s important to do proper research. This helps prevent missing details and committing factual errors. It will also help establish you as an authority on your topic. [   ] Write your outline.  This is an important step for organizing your thoughts. Highlight the main points your post will cover. Then, determine your subheadings and sub-points. It’s much easier to finish a blog post when you know exactly what you’ll write first. This will save you time in the long run and make sure you hit your deadline. [   ] Write a strong headline.  Write 20 to 25 different options. Use our Headline Analyzer to choose the best one. [   ] Include a hook in your intro.  If your introduction isn’t immediately compelling, rewrite it. [   ] Write blog post body content. [   ] Include image direction and copy notes.  Determine where your graphics will be placed. Then, include brief summaries for each image that your designer can follow. These should include a headline, all copy, and a general idea of what it should look like. This makes life easier for your designer by removing guesswork. [   ] Place images and videos.  Make sure all images and videos are properly placed. This means ensuring they’re located in the right places and with the correct dimensions. If any are missing, add them in. [   ] Write corresponding social messages.  You’ll need social media content to promote your blog post, right? It’s often easiest to write these messages while the information is fresh in your mind. [   ] Proofread.  Catch your own errors before readers do. Look through everything yourself. Then, have another team member review your writing. Check out this blog post writing checklist!Back To Table Of Contents Proofreading And Copyediting Checklist [   ] Eliminate spelling and grammatical errors.  Your copy needs to be air-tight. Use an app like Grammarly or Hemingway to help with this process. [   ] Is this post better than any other on this topic?  This is somewhat subjective, sure. However, check to ensure your content is more comprehensive (or at least differentiated) from existing content from your competitors. [   ] Does this post introduce new information about your topic? Unique content is important both for providing actual value to readers. It’s also important for SEO. [   ] Are all sentences clear and easily readable? Writing can be grammatically correct without being easy to read. [   ] Is any key information missing?  Make sure no information needed to understand your topic is missing. Check to confirm all key details that need be mentioned. Cross-reference your post with others on the web to find potential gaps in your content. [   ] Implement correct formatting. Determine whether all formatting is consistent with your company or blog’s style standards. Also, check for the following: Do all bulleted and numbered lists appear correctly? Are images the correct size? Are paragraphs evenly spaced? [   ] Check graphics for spelling errors.  Image copy errors are easy to miss. Unfortunately, they’re also more difficult to fix than simply editing text in your blog CMS. It’s better to get this right before your posts publish. [   ] Does your post â€Å"show† and not just â€Å"tell†? Rather than simply telling your reader what your topic is about, show them. If your post doesn’t do this, it may not be as compelling as it could be. [   ] Is the copy consistent with your style standards? Whether you use AP style or your own style guide, it’s important that all text be consistent. This helps convey a clean and professional appearance. [   ] Are all your claims factually accurate?  Verify any information you’re unsure about. Publishing incorrect information can hurt your reputation. Worse, it could even get you in legal trouble. Check out this proofreading and copyediting checklist!Back To Table Of Contents Social Media Campaign Planning Checklist [   ] Does your campaign have a clear purpose?  Your campaign should have a clear aim in mind. Establish an objective (increasing followers, driving leads, raising brand awareness, etc.). [   ] Do you have social content prepared for (at least) the next two weeks?  Not all social media content should be pre-planned. However, it makes life much easier to have your core messaging scheduled in advance. This is especially true when managing multiple networks. Two weeks is generally a good amount of time to keep your calendar full. [   ] Have metrics and goals been determined?  If you’re planning a campaign, it’s important to determine which metrics you’ll use to gauge your success. [   ] Are all messages appropriate?  Brands get themselves in trouble due to offensive or inappropriate content far too often. Don’t be one of them. Before scheduling a campaign, review all messages to confirm there’s nothing offensive or culturally insensitive included. [   ] Does your campaign include content across all appropriate social networks that you’re on? [   ] Does your campaign incorporate strong images?  According to Hubspot, â€Å"colored visuals increase people's willingness to read a piece of content by 80%.† Keep this in mind when creating your social campaign content. Not every post may need images. However, it’s important to include a mix of images where possible and appropriate. [   ] Are hashtags present where necessary?  If you’re working on a campaign, consider creating a custom hashtag to tie all your posts together. If you’re tweeting about something timely or topical, do some hashtag research to see if there are any you can leverage for more exposure. [   ] Have you responded to all incoming social messages?  Make this part of your daily routine. If you’re tasked with managing social media full-time, consider upping that to an hourly check. Check out this social media campaign planning checklist!Back To Table Of Contents Email Marketing Checklist [   ] Have you written a strong subject line?  Follow our tips to write a compelling subject line that will get your recipients to click. [   ] Write copy and include all images. [   ] Do all links work in your email content?  Click each one prior to delivering your email. [   ] Has your email copy been proofread?  You can’t take back an email once it has been sent. Catch typos before you hit send. [   ] Is the value of your email clear to the reader? The recipients of your email want to know what’s in it for them. Ensure your subject line and body content convey a clear benefit to your audience. [   ] Is there a clear call to action?  If your email is intended to drive a desired action (reading an article, clicking a link, etc.), double-check that you have a strong call to action. [   ] Have you removed all default template content?  Many major email marketing platforms feature templates that include placeholder content. Nothing looks more unprofessional than seeing this unedited template text in an actual email. Make sure it’s gone. [   ] Are analytics set up correctly?  Most email platforms handle analytics well with minimal work required on your end. However, you may also want to ensure Google Analytics is properly configured to measure inbound traffic from your email newsletter. [   ] Is your list properly segmented?  If your list is segmented based on interests, demographics, or specified user requests, make sure you’re only sending emails to the right audience. [   ] Are you in compliance with CASL?  Canada’s Anti-Spam Law (CASL)  makes it illegal in that country to automatically check opt-in boxes to receive marketing emails. Avoid legal troubles by making sure your opt-in boxes default to being unchecked. [   ] Does your email direct to a quality landing or destination page?  Referring email recipients to an irrelevant or poor quality page can kill conversion rates from email marketing. Double-check that all links not only work, but send visitors to attractive-looking pages that are directly related to the content in your email. [   ] Is your email mobile-optimized?  Most major email platforms allow you to create mobile-friendly email newsletters. However, it’s a good idea to confirm that your emails look as good on phones and tablets as they do on desktop computers. [   ] Is your email scheduled for delivery at an optimal time? Check out this email marketing checklist!Back To Table Of Contents SEO Checklist [   ] Is your primary keyword in your URL, headline, H1 tag, title tag, meta description, and body content?  Don’t go overboard with keyword optimization. Simply include it within each of these areas. [   ] Are internal links to other posts and pages on your site included?  These help readers find more valuable information, in addition to helping search engines understand the relationships between your site or blog’s posts and pages. [   ] Have you written a strong title tag? A quality title tag: Is 70 characters or less. Is well-written and compelling to readers. Includes your primary keyword to let search engines know what your content is about. [   ] Have you specified a strong meta description?  If you don’t specify a meta description, search engines will generate a snippet of text pulled from your on-page content. However, writing your own gives you more control over how your pages appear in search results. Take the time to write one that summarizes your content and gives readers a compelling reason to click. [   ] Are there any broken links in your content?  Broken links create a poor user experience. They’re not great for SEO, either. Double-check your links before publishing your content. [   ] Is your content high quality?  Again, quality is subjective. There are some objective factors to consider though. These include: Is your text long enough? 300 words is considered the minimum for blog posts (although there are certainly exceptions). Aim to include as much content as is necessary to provide users with all the information they need on your topic. Does it include quality graphics, videos, and other visual elements? Does it explain its points as well, or better than, all other content  on this topic? [   ] Does your page load quickly?  Use Google’s PageSpeed Insights tool to confirm. [   ] Do all images include optimized alt-tags and file names?  If your image file names look something like 887ad0u9.jpg, take the time to rename them. Use descriptive keywords for file names, and up to 15 words worth of differentiated descriptive text for your alt-tags. Check out this search engine optimization checklist!Back To Table Of Contents Image Design Checklist [   ] Has all copy for your image been written?  If an image will include text, it’s best to have that copy written before beginning design. [   ] Proofread image copy. Never let an image get published with a typo. Review your image copy first. [   ] Has image direction been outlined?  If you’re creating a blog post or social media campaign, specify the direction for each graphic prior to beginning design. This helps keep the writer and the designer both on the same page. [   ] Design graphics. [   ] Have all brand  standards been met? Check that your image meets all visual branding guidelines for your brand or company. [   ] If creating multiple images for a campaign or blog post, do they all align visually?  Unless you have an intentional reason not to, keep your visual style consistent. [   ] Check image file size. If file sizes are too large, they may cause your web pages to load slowly. [   ] Is all text clearly readable?  Designs should avoid obscuring the ability to read on-image text. [   ] Is your resolution correct?  Here are some basic guidelines to abide by: 72 dpi for the web. 300 dpi for print. [   ] Are your dimensions correct?  All images should be the correct size for where they will be placed. For web images, never use your CMS to resize images- simply upload them at the correct size. Check out this content marketing image design checklist!Back To Table Of Contents Landing Page Checklist [   ] Write a clear outline. Do this before writing any actual landing page copy. This will help ensure your copy follows a logical sense of flow from start to finish. [   ] Write a strong headline.  Write 20 to 25 options and pick the best one (the same as you would with a blog post). [   ] Write landing page copy. [   ] Include a strong call-to-action. [   ] Create graphics. [   ] Design landing page. Tools like Unbounce and LeadPages make this easy. [   ] Check that branding and style align with your style standards.  This includes checking that color, font, and word choices are consistent with your brand’s style guides. [   ] Proofread. We can’t hammer this point home hard enough. [   ] Is your key selling point clear?  Your headline and/or above-the-fold design elements should clearly convey the purpose of your landing page. If another person can’t determine the point of your landing page quickly, consider making adjustments accordingly. [   ] Focus on benefits (not features). People don’t buy features. They buy the idea that a product or service can fix a problem or fill a need. Review your copy to confirm it conveys benefits more than it describes features. [   ] Do you have a promotion plan in place (PPC, social media posts, email, etc.)? If you’re building a landing page, you probably have a plan to promote it. It’s good to cross your Ts and dot your Is all the same. Double-check that you aren’t missing any opportunities or promotional channels. [   ] Align promotional messaging with your landing page copy.  Review all content promoting your landing page to ensure all messaging is consistent. [   ] Check that forms are easy to complete. If your landing page includes a lead generation form, test to ensure it’s easy to fill out. Difficult or confusing forms can cause conversion rates to plummet. [   ] Establish success metrics. Here are a few to consider: Conversion rate. Number of conversions. Page visits. [   ] Set up an A/B test.  If you’re using a service like LeadPages or Unbounce, setting up an A/B test for your landing pages is easy. Consider testing: Headlines Page layouts Landing page copy Check out this landing page building checklist!Back To Table Of Contents Video Marketing Checklist [   ] Gather equipment.  Make sure you have everything you need before shooting. This includes cameras, mics, props, and anything else you may need. [   ] Define the purpose of your video.  Companies often shoot off-the-cuff videos hoping they’ll â€Å"go viral.† Do better and clearly define your video’s purpose. It could: Demonstrate how to complete a task. Promote a new product. Be entertaining. Whatever you do, be intentional about it. [   ]   Write your script. Then, read it out loud to confirm it sounds clear and will fit within any length requirements. [   ] Identify on-screen personalities.  Line up actors and speakers before shooting. These can be co-workers, guests, or professional actors. [   ] Choose a filming location.  Know where you’ll shoot your video. Confirm you have access to your location. [   ] Check your lighting before shooting. [   ] Shoot video. [   ] Write a strong video title. It should be descriptive, and ideally, include any keywords you may want to rank for on YouTube and in search engines. [   ] Write a strong video description.  You’ll use this on YouTube (or anywhere else you upload your video). [   ] Upload video.  Some options include: YouTube Wistia Facebook Vimeo [   ] Add YouTube annotation links.  These are invaluable for turning YouTube into a traffic driver for your site or blog. [   ] If posting on YouTube, consider adding your video to a relevant playlist. This can help your video get found by users looking for similar content. Check out this video marketing checklist!Back To Table Of Contents Podcasting Checklist [   ] Make sure your mics work. This may seem obvious. However, it’s better to be sure they work before you start recording (especially if you have a guest). [   ] Line up guests and participants. Determine who will be on your podcast (whether that includes yourself, co-workers, or guests). [   ] Establish a topic or theme for your podcast episode.  Keep your podcast from going off-track by defining what it’s about. [   ] Create a loose outline.  You don’t need to script every word. Just create some loose bullet points for what you’ll discuss. If your podcast is in interview format, prepare questions first. [   ] Create intro music.  If you’re not musically inclined, buy stock music. Starting each episode with a familiar tune can help make your podcast more memorable to listeners. [   ] Record! [   ] Edit audio. [   ] Submit your podcast to iTunes and other app stores and directories. This can help listeners more easily find your podcast. [   ] Create a promotion strategy. This simply means creating promotional content to inform your audience about your podcast. It could include: A blog post. Social media posts. A mention in your email newsletter. [   ] Establish a regular posting schedule.  If you’ll be creating a podcast as a series, pick a consistent posting schedule. Using an editorial calendar can help keep you consistent.